If you’re a busy brand owner or small in-house team looking for sustainable, reliable returns from email… you’re in the right place.
You want to deliver value and maintain a healthy ROI – that’s where email excels.
Every email you send is an opportunity to enhance your brand’s relationship with its customers and solidify its place in the market.
Crafted Contact built a ground-up strategy for Hardware Box, an Australian ecommerce store specialising in architectural door hardware.
Our journey from basic email automations to a sophisticated Klaviyo-based strategy drove revenue increases, enhanced customer engagement, and streamlined operations, leading from an initial project to full channel management that is ongoing to this day.
In recovered revenue from a new automation
From their first email campaign
Saved per week by replacing manual processes
A five‑step cycle that turns email into your most profitable, insight‑driven channel.
While every business is different, this approach helps to create an agile, results-oriented strategy that is both effective and realistically aligned with your budget and business goals.
Before writing a single subject line, we’ll dive into your brand, goals and data:
The result is a 360° brand profile that reveals obstacles, untapped opportunities and the KPIs that matter.
Armed with the insights from Explore, we:
Everything is scoped, scheduled and prepared for implementation.
Here’s where plans become profit:
Your “always‑on” email infrastructure is running round the clock and earning from day one.
Using performance reports and agreed KPIs, we:
Small tweaks compound into serious performance lifts.
At this stage we turn learnings into long‑term advantage:
Then we loop back to Explore, ensuring your program stays agile, customer‑centred and perpetually aligned with your growth.
Before writing a single subject line, we’ll dive into your brand, goals and data:
The result is a 360° brand profile that reveals obstacles, untapped opportunities and the KPIs that matter.
Armed with the insights from Explore, we:
Everything is scoped, scheduled and prepared for implementation.
Here’s where plans become profit:
Your “always‑on” email infrastructure is running round the clock and earning from day one.
Using performance reports and agreed KPIs, we:
Small tweaks compound into serious performance lifts.
At this stage we turn learnings into long‑term advantage:
Then we loop back to Explore, ensuring your program stays agile, customer‑centred and perpetually aligned with your growth.
Building on your current position, account health and goals to create roadmaps for success.
Deep lifecycle automations to recover sales, encourage brand advocacy, user-generated-content and repeat purchases.
Stay top of mind and drive revenue using a combination of evergreen content and targeted offers that won’t erode your margins.
Collect high-quality subscribers while segmenting based on intent, lifecycle stage, product preferences and interests to optimise for engagement, deliverability and conversion.
With custom content and creatives you can be sure every email sent out is on-brand, functional and responsive.
Making sure your storefront, ESP and any other apps you require are configured and functioning as expected, whether you’re starting from scratch or leveling up the capabilities of your store.
If one of the below sounds like you, schedule a call below.
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